Why is Kewpie Mayo Special?

Why is Kewpie Mayo Special?

Kewpie mayonnaise, a brand that originated in Japan in 1925, is distinct from Western mayonnaise varieties due to several key characteristics:

1. Egg yolks: Kewpie mayo is made primarily with egg yolks rather than whole eggs, which gives it a richer, creamier texture and a more intense flavor compared to traditional mayonnaise that often uses the whole egg.

2. Vinegar content: The type of vinegar used in Kewpie mayo is different. Instead of distilled vinegar, it uses a combination of rice vinegar and apple cider vinegar, which provides a subtle sweetness and a more nuanced tanginess.

3. MSG: Kewpie contains monosodium glutamate (MSG), a flavor enhancer that contributes to its umami taste. This ingredient is common in many Asian cuisines and helps intensify the overall flavor profile of the mayonnaise.

4. No preservatives or artificial colors: Kewpie prides itself on not using preservatives or artificial colors in its mayonnaise, which many consumers find appealing.

5. Texture: It has a smoother and thinner consistency compared to Western mayonnaise, which makes it easier to drizzle and spread.

Three great uses for Kewpie mayonnaise are:

1. Sushi and Japanese cuisine: Kewpie is commonly used in sushi rolls, either as a constituent ingredient of fillings or as a topping drizzled over the top. It's also a popular condiment for okonomiyaki (Japanese savory pancakes), takoyaki (octopus balls), and other Japanese dishes.

2. Sandwiches and salads: Its rich, creamy texture makes Kewpie an excellent spread for sandwiches, where it can add more depth of flavor than regular mayonnaise. It also works well in egg, potato, or macaroni salad, giving these dishes a unique taste.

3. Dips and sauces: Kewpie can be the base for dips and sauces, as its umami quality enhances the flavor complexity. Mixing it with ingredients like Sriracha, sesame oil, or wasabi can create a variety of delicious dips and dressings for vegetables, fries, or as a sauce for grilled meats and fish.

The cult-favorite Japanese mayo is a favorite among chefs for good reason.

"Mayonnaise is a magical ingredient. It makes the outside of your grilled cheese extra crispy, your chocolate cake luscious and moist, and your tuna/chicken/potato salad sing. That being said, not all mayonnaises are created equal. Sure, you’ve got your standard Hellmann’s, your Duke’s, your avocado- and olive oil-based fares. But in the gastronomical kingdom of mayonnaise, only one reigns supreme -- and its name is Kewpie."

Why You Should Be Obsessed With Japan's Kewpie Mayo

Kewpie mayonnaise's unique taste, creamy texture, and versatility make it a favorite among chefs and food enthusiasts who want to add a Japanese twist to their dishes.

Ready?  Get it here!

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